On the one hand, the coronavirus “Covid 19” is pushing some companies to their limits and therefore requires the active commitment of management. On the other hand, there are also companies that benefit from this crisis. In today’s post, we present you with opportunities and ideas on how you can use social media to maintain communication with customers and employees despite the current crisis.
By the ever-increasing digitalization and networking in the economy arising newly -like e opportunities and strategies , the consequences intercept such a pandemic and economic processes on the World Wide Web to relocate. Web conferencing and home office are more important than ever. Because of Corona pandemic change in Germany entire company into Home O ffice .
# The effects of “Covid 19”
In the current situation, there are companies that are particularly profiting from the crisis. However, there are companies, the prior particularly strong s and are unprecedented challenges. For example, benefit G esundheitliche- and hygiene product s , as well as non-perishable foods particularly well . The shelves in the drug markets , as well as the food retailer , may these days even partially completely empty his . W ohingegen companies that receive from China with an online and direct distribution which goods, with a long n delivery times , delivery bottlenecks to complete delivery failures must be expected.
But the service sector is also struggling during the crisis. Here are among other Security – Companies affected , the Mitarbei for football matches, put ter fairs or concerts . Hairdressers that due to the arranged home quarantine any more customers to the salons get or remedies yield to r , such as treatment centers, which account for the patient . Also affected gyms , which due to the high risk of infection are forced to close . These examples alone illustrate the special situation and the changing consumer behavior of customers.
However, Deputy en itself for companies the question currently s how I stay for my clients present ? W ie can I my clients continue to offer my services ? Or how do I manage to minimize the economic consequences for my company?
Now it’s particularly important to show presence on social networks! Many of the customers are at home and spend time in social networks n . Whether Facebook, Instagram , Xing or even YouTube – this varies depending on the target group very much . This gives them the opportunity to position themselves online, for example on social networks , to inform and support their customers .
The social media offer many different ways. By way of example we want options using a gym to show: An EMS Studio from the Sauerland with locations in Brilon, Meschede Warstein and has a variety of customers who currently do not the option have i n the studio s to train .
The EMS Studio takes advantage of the opportunity and continues for its customers because by summarily training on social media have moved and every day ei n new video about a ” Home -W orkout” high load !
In this way, advised customers on the one hand not I n match fitness , they remain at their current level and can as soon as possible after this difficult time returning to everyday life and such to others is thereby customer loyalty strengthened, because members have to follow the social media channels to always stay up- to- date.
Customer contact is of the utmost importance in the current situation. Because as this indicates that no one is alone and all together this stage defy .
Au ch communication platforms such as ” Microsoft teams” , which contact with each other within the company allows and facilitates or ” 3CX -Telefonsystem”, which the customer contact the Home Office maintains, play currently a very important role. However, these also sometimes reach their limits in the very Internet-related time.
In order to maintain or even improve your positive image in this difficult time , you should not neglect social media! Furthermore , everyone should try to digitize as best as possible, no matter in which area, in order to largely maintain the economy and customer contact ! As endangered stationary r trading time is at least now come online right to take action , by means of social media or a m online store !