8 Marketing Tips for E-Commerce During the Corona Crisis

The outbreak of the corona virus changes the world and also consumer behavior. Buyers are torn between insecurity, hamster purchases, financial and health problems. The corona crisis is also having an enormous impact on e-commerce. As an online retailer, it is important to consider the currently observable consumer behavior and possible future effects. Therefore, short and long-term marketing strategies should be adjusted accordingly. In this article, Oliver Wilke, VP Global Sales & Client Services at Audience Serv, shares 9 marketing tips for online retailers to help them overcome the corona crisis with the right strategy. 9 Marketing Tips for E-Commerce During the Corona Crisis TIP 1: UNDERSTAND CURRENT NEEDS The living situation changes people and their buying behavior. While so-called “hamster purchases” are slowly declining, consumers are still buying in stock. These trends pose major challenges for online retailers. Even the world’s largest retailers are struggling to meet unprecedented consumer demand. But what exactly do people buy and how should you adapt your strategy to customer needs? Many statistics show that consumers use isolation to positively change their lifestyle. The categories of fitness, health and smoking cessation are increasing. The end consumer is also interested in practical and currently necessary products. Concentrate your offer on the fastest growing product categories …

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How does digital communication affect our social behavior?

New technologies can have a lasting impact on the way we live – this is also evident in mobile communications. The diverse communication options offered by smartphones & Co. also have an impact on our social behavior. This is especially true for younger users. The fear that this would lead to an impoverishment of social contacts is not confirmed by experts. The ability to be reachable almost anytime and anywhere has changed the way we interact. Professionally and privately, mobile technologies make our communication more direct and immediate and make it easier for us to stay connected with people. The influence that this has on our communication behavior is, among other things, the Mannheim communication and media scientist Prof. Dr. Angela Keppler  examined in a  study . Accordingly, communication today often takes place on several levels at the same time: “People still talk to each other, but naturally they also look at their smartphones from time to time,” says the researcher. The influence of digital means of communication on everyday behavior is particularly evident in  children and adolescents who today grow up with smartphones. Mobile devices have changed the way activities are coordinated, says  Prof. Dr. Johannes Fromme , expert for educational media research and media education at  Otto von Guericke University Magdeburg. Instead of long-term agreements, young people …

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RPA software components

In this article, the basic structure of robotic process automation software and its components are further drilled out. An RPA tool usually consists of three different parts, which are presented in detail below: Development environment (studio) Execution environment (orchestrator / control center) “Software robot” with the help of which the processes are carried out on a computer or server Each component has its own properties and is used and operated by different users in a larger installation. Corresponding rights and access are managed in order to preventively do justice to some IT security aspects. First, the studio for the development of “robot processes” is presented. Development environment (studio) The workflows and activities are compiled in a studio software using drag-and-drop functionality and configured accordingly. Alternatively – or in addition – (partial) processes can be carried out directly by a user and at the same time recorded with a recorder – similar to the macro recorder in VBA, as you might already know from a product from the Microsoft Office range. The developed processes can be executed and tested step by step at any time using debugging. There is also a certain scalability when automating processes: (Sub) processes in other processes can be reused as so-called “snippets”. In …

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Is e-learning the inevitable future?

Covid-19 When the first few cases of coronavirus started coming in the month of February, we heard the clarion calls for a lockdown to contain the virus. During this, the education sector grappled with the difficult situation keeping the students engaged if the schools closed, especially around examination time. According to UNESCO, nationwide closures have impacted 89 per cent of the world’s student population. On the spur of the moment, nothing made more sense than to close down and switch to or adopt e-learning or online learning on a war footing. And, by March 21st, all schools closed down in Sindh, with managements figuring out what to do next. Some high-end private schools quickly switched to online learning as they had been experimenting with it for a while. Case in point, Masuma’s younger daughter is in class 3 and goes to an upbeat private school. The school had invested in online learning for some time. They had created separate log-ins for parents and students to reach a dashboard through their email accounts. “There were videos and games from YouTube that my daughter watched and did every day. She was also given homework regularly which she had to turn in, in …

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Everest PEAK Matrix RPA: Another Monday is “Major Contender”!

In the recently published “PEAK Matrix ™ Robotic Process Automation” by Everest Group, Another Monday was classified as a “Major Contender”. In the fourth edition of the report, the Everest Group summarizes not only the individual providers but also some current developments in the RPA market, which every user should be aware of. We took a closer look at the report and summarized the most important points for you. In addition to the overview of the general market, the Everest Group identifies a slow transformation of the usual payment models. Many providers are moving away from rigid license models towards usage-based billing , for example per robot minute or per successful transaction. This flexibility is made possible by the increasing maturity of the market and advances in RPA technology. At Another Monday, usage-based models have always been the basis of our payment model. New technologies and increasing demand The technical possibilities of many applications are constantly evolving. Computer vision, independent workflow management, intelligent and automatic workload balancing, as well as the option of automatically scaling when demand increases, have become the basic functions of every tool. These new features increasingly help companies achieve their strategic goals more easily, quickly and efficiently. Due to the increasing sophistication of the individual solutions, RPA …

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Robotic Process Automation (RPA): An operational introduction

From creative process identification to the development of project structures to live operation – the forthcoming Bitkom Academy webinar (07/17/2019, 10:00 a.m. – 11:00 a.m. / 08/22/2019, 2:00 p.m. – 3:00 p.m.) in cooperation Another Monday combines the most important cornerstones for a successful entry into RPA. The Bitkom Academy is one of the leading digital training centers for specialists and managers in the IT sector. It offers advanced training around technological developments in digitization. Understand the importance of RPA for the market Anyone who does not deal with the topic of “digital transformation” today runs the risk of becoming a straggler! The term “digital change” is on everyone’s lips, but only a few live and actively participate. The webinar In the upcoming webinar, you will learn what is important to drive digital change with RPA for your company – completely free of charge! Johannes Trebeß, RPA expert from Another Monday, will introduce you to the topic. Johannes Trebeß specializes in intelligent process automation in combination with deep and machine learning as well as artificial intelligence. He also has several years of experience in the field of robotic process automation. The main goal of the webinar is to provide an optimal understanding of robotic process automation. Our …

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RPA: 5 myths that make it difficult to implement RPA projects

Robotic Process Automation (RPA) is a technology that enables companies and their employees to spend less time on repetitive tasks, so that more time is invested in value-adding activities. This is done by automating lengthy tasks across multiple IT infrastructure applications. Companies benefit from the fact that their employees can spend more time in contacting customers, achieving corporate goals and brainstorming about future activities. Many organizations think this is a good idea, and they often want to move towards such a structure. Often, however, there is still a lack of understanding of the concept and companies are not aware of the implementation pitfalls that the introduction of RPA entails. Arguments against RPA RPA is often associated with the takeover of human labor. A myth that sends the wrong message about this smart technology. RPA is about improving efficiency and even increasing joy and fun in the workplace by creating time for employees to perform more demanding and satisfying tasks. And yes, there are jobs where RPA can replace people. At the same time, the technology above all offers a new way that enables companies to create a more productive business that requires important human knowledge and creativity. Illusion versus reality The main reason RPA projects fail is wrong …

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AI computer vision in RPA

Virtual desktop infrastructures (VDIs) around Citrix, VMware or Windows Remote Desktop pose some challenges for Robotic Process Automation (RPA). In general, RPA relies on so-called selectors that use the underlying properties of user interfaces (UI) and their elements. Text fields and buttons in native desktop systems are identified in this manner and correctly set settings lead to reliable and robust procedures. The UI that we see in virtual environments is just an image that is sent from the remote desktop. In this case, no selectors can be identified. Efforts to automate therefore amount to optical character recognition (OCR) or «image matching». These methods are not as reliable as the selectors described, but positive results can nevertheless be achieved. However, it should be noted that even minor adjustments to the UI or when using a different screen resolution can lead to inaccuracies and errors that prevent automation. With “AI Computer Vision” from UiPath , these challenges are mastered. An algorithm (1) enables human-like recognition of user interfaces by «using a mixture of AI, OCR, fuzzy matching of texts and an anchor system that holds everything together». As a result, the activities enable the software robot to visually identify transmitted elements of the remote desktop. Accordingly, AI Computer Vision does not rely on …

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Crew Dragon docked to the International Space Station

The ship Crew Dragon successfully docked to the International Space Station (ISS). The docking took place automatically, the broadcast was conducted by the American space agency NASA. After completing all the technical procedures, astronauts Bob Benken and Doug Hurley, who arrived on the ship, will transfer to the ISS. They will spend in orbit up to 110 days and return to Earth on the Crew Dragon. The historic launch of the Falcon 9 rocket with the Crew Dragon ship took place on May 30 at 15.22 US time (22.22 Moscow time). This is the first ever manned mission launched by a private company – SpaceX billionaire Ilon Mask. The launch of the rocket was normal. The first stage of the Falcon 9 successfully returned to Earth and landed on a floating platform in the Atlantic Ocean 10 minutes after launch. After the separation of the second stage, the ship with astronauts entered the orbit at the scheduled time. SpaceX launched Crew Dragon with astronauts to ISS This is the first ever manned mission launched by a private company. Technology Launch Falcon 9 failed on the second attempt. The start was originally scheduled for May 27, but at the last moment was postponed due to bad weather. Crew Dragon is …

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What do WeChat and Aliexpress have in common

In China, the two most famous Ma. One is Jack, the founder of Alibaba. Pony owns the world’s largest distributor of online games Tencent: talk about such hits as League of Legends, Clash of Clans, Fortnite, Call of Duty and many others. And Pony Ma founded the WeChat super application, with which the Chinese communicate, pay for goods and services, play video games, order taxis and tables in restaurants. Ponies and Jack Ma are constantly changing places on the list of the richest Chinese. In March last year, Pony was the first in the Forbes world ranking, Jack was the next. In November, Jack was in the lead, Pony followed him. On May 14, Forbes announced that Ma had again castled. And, according to estimates on June 28, Pony’s fortune is $ 54 billion, Jack’s is $ 43.3 billion. Their companies perforce collide in one or the other market. While each is strong in its field. Pony Ma back in 2005 launched Aliexpress rival – Paipai.com. But according to Fast Company magazine, it never occupied more than 10% of the market in China. Jack Ma, in turn, repeatedly tried to enter the messenger market, but his Laiwang and DingTalk were …

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